Knowing the average of something doesn’t help you.
It might quiet your lizard brain, might make you feel comfortable, but it doesn’t help you grow.
Better to look for the outliers, the trends, the patterns. Focus in and then slowly take a step back.
Knowing that sales are up an average of 3% year over year is about as worthless of information as me saying the average number of followers that engage with a brand is .05%.
Finding the outlier that three stores in particular are exceeding so greatly as to increase the sales by 3% year over year … now that’s important information.
Knowing that one fan tweets at your brand more than the rest combined … that’s an insight to be leveraged.
Find the long tail, the outliers … they’re more important than the average.
Stay Positive & Move Beyond The Average
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