It’s difficult for a person to ignite interest in a product.
Primarily, the consumer finds a product and notices how it fits their worldview first. That’s why design of the product and the branding elements around it matter so much. Only then does it function for an associate to engage in conversation about the product.
There’s two ways a pitch can go. You can either be calling to introduce a product and try to shape it to fit the receiver’s worldview or you can be calling to add a cherry to the sundae that is the receiver’s preconceived interest.
The best product to pitch is the one you don’t need to list all the reasons why they should be interested in it. They already are.
How are you building that into your product? Your packaging? Your imagery?
Stay Positive & Know When To Shush And Let Your Customer Fall In Love With The Product
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