Share an idea that you’re jazzed about with a friend and there’s no doubt they’ll be excited, too.
Share an idea with a person for whom that idea was made for and there’s no doubt going to be raw reactions you can use.
Maybe they say the idea isn’t great. Maybe they say how it could be better. Maybe they say it’s a good idea but not for them.
Their response is infinitely more helpful than the responses from your friends.
If you need the ego-stroke to become motivated enough to share with your real target market, then by all means share with your friends. Don’t, however, let their excitement be the idea’s end-all-be-all.
Stay Positive & Targeted Feedback Is Important
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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