The Check Before The Menu

There’s a lean people do in a doorway. One shoulder on the frame, one foot still out in the hallway, two fingers up like they’re ordering a pair of lagers. The body has planned its exit before the mouth says a word.

Then the mouth catches up.

“Real quick.”

“Got two minutes?”

“This’ll just be a sec.”

Every one of those opens with the price. You don’t know what’s for sale yet, but you already know what it costs, and the cost has been rounded down to the point of fiction (nothing that needed a doorway lean has ever fit inside two minutes… we all know that).

Now the other person is holding a stopwatch. You handed it to them. Half their attention is on you and half is on the clock you just set on the table, and whatever you actually came for has to elbow past the timer to get heard.

Nobody in hospitality drops the check before the menu.

We do it to each other all day.

Open with the job instead.

“I need some reassurance.”

“Can you help me with an idea.”

“I’m carrying something and could use a second shoulder.”

None of those mention minutes. They tell the other person which version of themselves to bring to the door… the cheerleader, the skeptic, the one who just listens.

I do a version of this before meetings. I’ll Slack a teammate ahead of time, or say it as the call opens: can you please challenge my thinking on this one? They probably would have pushed back anyway. Asking means we both walk in ready, and it’s hard to get bruised by a challenge you ordered. (And it always beats the 1-1 huddle call after for “2 seconds” when you know they’d rather be getting a snack between meetings than tackling our problem)

Sales outreach makes the same mistake.

“A quick fifteen minutes.”

“Just a short call.”

“Circling back just to see if…”

The subject line leads with the bill, so the buyer measures the email the way you taught them to, in minutes they don’t have. Whatever you lead with becomes the ruler.

The people you interrupt most are your own team. Teach them to time you and they’ll get very good at it.

Stay Positive & Take All The Time You Need

p.s. Pro tip… bake it into your AI coach to evaluate your transcripts and messages for these phrases.

Garth Beyer
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