The Church Of The Single Source of Truth (Now With 17 Denominations!)

Garth Beyer

Step right up, ladies and gents, and behold the sacred relic of modern SaaS jargon: The Single Source of Truth.

Yes, you heard it right. Not the double, not the muddled, not the cafeteria tray of half-baked facts and soggy metrics. The single source. The shining city on the dashboard. The divine PDF in the cloud. The spreadsheet that parted seas and led your sales team to a quarter of milk and honey.

But wait—what’s this?

There’s another single source of truth. And another. And another. And suddenly, you’re surrounded by a dozen messiahs, each claiming exclusivity on enlightenment. The CRM says it’s the truth. The ERP swears it’s the truth. The BI dashboard raises its glittery, color-coded hand and whispers, actually, I’m the truth—but prettier.

Truth, it seems, has become the town bicycle.

Because what these companies forgot (or conveniently ignored) is that truth isn’t a tab. It isn’t a feature. It’s not bundled with your quarterly pricing. Truth is context, perspective, a cocktail of intention and interpretation. And trying to distill your entire chaotic, gloriously human operation into one “truth” is like trying to trap a thunderstorm in a Tupperware container and labeling it “weather.”

So next time someone pitches you their platform as your single source of truth, just smile, nod, and ask politely: Which version of the truth, dear vendor, are you selling today?

Stay Positive & Power Is In Asking Better Questions, Not Worshipping Shinier Answers

Garth Beyer
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