When the story of your product or service aligns with the target, it’s undoubtedly an easy yes for them to sign up, subscribe, purchase, reserve a ticket, etc.,
That, and they’re excited about it. No need for them to spend time trying to analyze the value and determine if they can get more out of something than they are putting in.
Until you get the easy and excited yes, it’s worth finessing your offering. If you’re not, guaranteed someone else is in an effort to get the easy and excited yes.
Stay Positive & Compete By Listening
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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