A few hours of research can save a few dozen hours of repair, of attention, of credibility.
Very few businesses are ran on the premise of providing information to people who didn’t know they needed or wanted it.
Nearly every business is providing information for you to consume so you don’t make the mistake of going in blind.
There’s no reason for you to pitch a strategy to a client without reading up on some case studies and seeing what other competitor brands are doing.
There’s no reason for you to buy tickets to Germany without knowing your passport needs to have at minimum 10 months before its expiration to get in the country. (Sorry, Nick.)
There’s no reason for you to not start a podcast because you don’t know how.
I always say, “you don’t know until you know,” and it’s so easy to know now. Why would you ever not?
Stay Positive & Do Your Research Before You Waste Time, Money, Respect, Attention…
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