If your goal is to offer someone a remarkable experience with your product or service, there’s only so much that can be done to continue meeting those expectations.
At some point, the rising expectations of those you seek to change will lead them to disappointment. Linearly, better is not infinite.
Different can be, though.
So, go ahead and deliver beyond expectations, but notice when you’re at the point of nearly over-extending yourself, when the expectations have risen too high and then rather than trying to zig harder than ever, zag.
Stay Positive & Better Then Different, Repeat
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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