When you make a purchase, you’re buying so much more than what is in front of you.
You’re buying trust and a story you tell yourself (and subsequently others).
To an extent, you’re buying a promise.
Are you confident then in what you’re selling?
The promises you’re making?
The value you’re marketing?
Stay Positive & Make The Promise, Then Make It Bigger
Photo credit
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- “At The End Of The Day” - October 14, 2026
- A Tuesday Referee - October 13, 2026
- The Lean Takes The Stairs - October 12, 2026
