The feelings tell a greater story than the story itself – and I write that in a selfish way.
In showcasing the emotions around your story, you’re creating a vulnerable path that others can see and resonate with. It’s how you tug on the heartstrings of another. It’s how you gather a tribe, how you get people to buy in to your offering, how you get people to show up.
You could talk about how you’re expanding your location, but withholding information about how doing that makes you feel greatly reduces the traction your story will have with others.
No one has been passionately moved by a matter of fact.
Stay Positive & Roll Up The Sleeves And Show The Heart
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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