The Few, The Priority

Only a few people may want that widget in pink, but those few may be the loudest.

Consider a remarkable worker. If you look at their priorities, then you’ll see they are atypical, unfamiliar, non-standard.

If you’re marketing to some (as opposed to all/most), then you have to think about the few.

The few options you make available. The few priorities you have. The few ways that can make a difference.

Stay Positive & Fewer Is Better

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.