The Flavor Cycle

Flavor Cycle

In the beverage industry, the flavor cycle used to last a year or longer.

A handful of months were dedicated to building the hazelnut flavor demand. Then it would become a trend for another six months to a year before it would see a slow decline.

Palates, lifestyles and competition have killed that long cycle and I teased this idea in a blog post of mine from five years ago about Cheez-it flavors.

Certainly you could focus on all the different flavors of beverages and each of their (now) 15 minutes of fame, but what’s more important to recognize is the number of new beverage brands.

Yes, consumers want more of a variety from you–the flavor cycle proves that, but they also want better, better stories, better designs, better flavors.

Stay Positive & If You’re Only Creating “More,” You Won’t Make It