When it comes to being remarkable, it’s more than the quality of service or product value.
It’s making it easy to share the story.
It’s positioning yourself so the one sharing isn’t as responsible if the friend they talk to about you has a bad experience (but still responsible enough if they have a good experience).
It’s being ready to handle an influx of customers or clients.
It’s about not needing a rewards program, but having one because it’s a separate story to tell.
All of these things … they’re hard, but they’re the playing field that brands who stand for quality (rather than price or speed) are battling on.
Stay Positive & What Makes Your Brand Remarkable?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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