I’ve just been given the best client to strategize a new PR and social media plan for: It’s the agency I work at.
I figured I would share some wisdom from past experiences working with a new client, from a craft brewery to my own business to a multi-million dollar retail company, and now the agency I work at.
It’s easy to start with the logo, the name, the website design, and the tagline. Much harder to start with the most simplified message of why the entity exists, who you want to appeal to (because it HAS to be narrow), and, my personal favorite, the four words that you identify with your brand, which will easily be seen in every single message you put out.
The latter of the above is exactly what makes the former fluid and all-around accepted, because while those items might be easy to start with, they’re not as easily approved by the business, the customers, the stakeholders.
You can’t convince anyone a message works unless you inform them and enforce why the message exists in the first place.
Lastly, while it’s fun to focus on the shiny, it’s more fun to work on it when you know someone will care that it shines. Not to mention you save time when you prioritize the hard work.
Stay Positive & Do The Hardest Part First
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