While camping this weekend, a little boy and his father walked back and forth from the bathroom to their tent a half-dozen times. Each time they passed I heard the boy asking “why?”
“Why don’t they have a camper?”
“Why are the campsites numbered?”
“Why is he crumpling the newspaper?”
Somehow along the path to adulthood, we lose the drive to ask why.
Moreover, we lose the drive to answer why, which is a terrible condition, especially given we are all marketers (of ourselves, of our ideas, of our existence).
This is one way humans are like brands: we aim for eyeballs, for attention, for likes on a FB page, for instant gratification instead of asking and answering the hard questions.
Why do I matter to them?
Why should they like my page?
Why would they care?
You can’t expect anyone to like your story, to believe in you, until you give them something to believe in. The only way to get there is to call forth your inner child and keep asking why until you’ve made your story remarkable.
Stay Positive & Keep Going Until You Feel You’ve Reached The End
Photo credit
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