The Important Moments

The important moments aren’t at the end. They’re not the climax of a movie, either.

The important parts are all the moments that lead up to us caring about the climax or the ending.

The careful dialogue. The curated design. The surprise and delight of building momentum.

Those are the important moments.

Stay Positive & Which Moments Are You Focusing On?

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.