It’s easy to blame the industry when things are down and to celebrate it when they are up.
It makes a great argument when you’re talking about a new idea.
“Well, it worked in X industry. It could work in ours.”
It makes a great argument when you’re trying to destroy a new idea, too.
The thing about the industry is that it’s made up of people. Plural.
There is no single person in charge. No dedicated lead. No one person designing where the industry goes, how it floes or what it shows.
It’s worth reconsidering how you do “industry research,” because it can often be either misleading or not informative enough to make a decision that will matter to the people in it.
Stay Positive & Better To Do “People Research”
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Hoping For A Reaction/Response - November 28, 2024
- The Best Time - November 27, 2024
- Confusing Difficult With Different - November 26, 2024
