If you think the scarcity effect doesn’t play a role with your product or service, you’re wrong.
If there are two cookies left in the break room, we’re unconsciously motivated to desire one even if we didn’t want a cookie to begin with. Have you ever heard someone say “I had a sweat today and I’m not even sweet-tooth kind of person.” Scarcity played them.
If only five people in your organization could try a new product out – one you wouldn’t normally use – you would still sign up to try it out.
There is a shortage of grapefruit La Croix in the office today and all the sudden it’s my favorite flavor La Croix. Damn scarcity effect.
People don’t have a choice but to be victim to the scarcity effect. Are you leveraging it?
Stay Positive & Make Your Product/Service Scarce In Small Ways
- The Gospel Of A Few Extra Bags - April 23, 2026
- Name The Leak, Not The Plumber - April 22, 2026
- Strike The Match Before The Work - April 21, 2026
