There’s a piece of any article or post that’s called the kicker.
It’s typically at the end of a story and invokes a whole lot of emotion.
You need it not only to increase a person’s recall of what they’ve just read.
You need it not only to get those who skim to the end to be convinced to read the whole thing.
Truthfully, you need it to get someone to share what you’ve written. Anyone who feels emotionally satisfied at the end of an interaction is likely to pass that interaction along. Why?
Because it feels good to feel good. And it feels better to know you made others feel good.
Stay Positive & Go Ahead, Pass This Along
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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