To create something meaningful you need a blend of two attributes.
The first is new and shiny.
The second is what works.
At first glance, these two seem to combat each other, but consider looking at “newness” as the “what” and the “what works” as the “how.”
An elastic belt, made out of wood with a plastic bottle opener on the backside of the buckle is new.
Having it handcrafted by someone who gives a damn? That’s what works.
Turns out attributes like generosity, care, empathy – and so on – all work together to help showcase and sell something that’s new, might not work, and is unfamiliar.
Stay Positive & Even The Leap Into New (Something New) Is Inspiring (Something That Works)
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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