The middle is wide and it’s inviting.
It preaches of a safe zone. One without too many risks.
You’re not appealing to the mass in it, but you’re not appealing to a small group, either.
The middle brings with it an air of comfort, of achievability, of amenity.
What the middle doesn’t show you is the impending dissolve of your dream or the downward spiral to you quitting.
The middle isn’t worth your time.
You can’t stand for anything in the middle and no one is telling themselves (or others) the story of buying from a brand or a person in the middle.
Success is at the edge.
Remarkability is at the edge.
Fulfillment is at the edge.
Stay Positive & See You There
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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