The best tech, apps and software get better when more people use it.
Facebook, DragonSoul, Unsplash, Snapseed.
The same can be said for many businesses, too–the one’s that build a community are often the strongest, most profitable and longest-lasting.
Subaru, Mobcraft, Basecamp, Firefox.
It’s worth asking if your brand gets better when more people come together. If the answer is yes, then are you making every decision with the focus being on building that community?
Shiny objects don’t build communities, they build cults and cults fade away quickly.
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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