To see more business results, you likely don’t need to market more, you need to market better.
The best way to do so? Market in a way that makes an emotional connection with the target.
And that’s where your imagination comes in. That’s when you put on your target’s shoes, her pants, her shirt, her scarf and begin to imagine what life is like.
It’s in every scenario you make up in your head about the target that gets you that much closer to making an emotional connection with him or her.
Sure, a lot of scenarios are rooted in insights you’ve already acquired or your research team told you, but as a marketer, a bit of what you do is make assumptions, tell a story, imagine the details because it’s those details that make all the difference.
Stay Positive & Keep Connecting Emotionally
Photo credit
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