Would they miss it if it were gone?
If they would, do it.
If they wouldn’t, consider what needs to change for them to miss it if it were gone.
This applies to anything that already exists and you’re putting energy to continuing. It also applies to anything new that’s not yet out in the world.
Stay Positive & Value Check Everything
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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