Not pleasant but there are 91 sexual offenders registered in a specific area of town.
That feels like a lot. Scary even. So much so that it warrants telling coworkers that you couldn’t believe the number.
This alone can start a downward spiral for a neighborhood. Now imagine if there were many more like you who were spooked by the number and told others. You can see where this is going…
Now let’s back up for a moment and revisit the initial number of 91 and imagine if we also considered that there were 45,500 people documented as living in that same area. That’s .002% of sexual offenders.
That feels small. Not even slightly scary. It’s so little that it’s not remarkable enough to tell any coworker about.
A recent digital marketing example of this?
“Our engagement on that Facebook post published by the industry pub did amazing!”
Stopping at that number could be detrimental to the budget.
It’s a far less inspiring narrative when you see that only a few people who engaged with the post are the people you intended to reach with it.
Lesson here? When there’s a narrative, see how you can slice it another way, particularly when it comes to numbers.
Truth be told, you might just be sharing the wrong narrative.
Stay Positive & Measure Twice (And Differently), Cut Once
- Aftermath - October 6, 2024
- Drawing It Out - October 5, 2024
- What’s Your POV? - October 4, 2024
