The Network Effect

The network effect is more powerful than any ad in the right-hand column of Facebook.

It’s more powerful than a beautiful “contact us” page.

More powerful than a TV segment viewed by millions.

Look at any brand you admire and you’ll see a network effect at work.

Maybe small, maybe massive, but it’s there – a brand working to connect others who want to tell themselves a similar story.

Too many brands ignore the network effect.

Stay Positive & Don’t Be Too Many Brands

Photo credit

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.