When you think about your target, it’s almost certain you’re leaving someone out.
And that’s a good thing. You don’t need to appeal to many, only a few.
Some people investing a lot can keep a business going indefinitely.
However, the oft forgotten group of people are some on the side. Some that you can make a positive impact on. Some that aren’t far or too difficult for you to reach.
It doesn’t make sense to forget those on the edge.
They’re often the ones that can change everything.
Stay Positive & Reach Out
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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