Oh how incredibly easy it is to overlook the strain one experiences when they are doing the work.
We look at the deck that was built but we don’t know how sore the hands and muscles are of the ones who built it.
We review the email nurture and critique it to improve it without acknowledging how exhausted the writer is from focusing for hours on the multitude of sequences and personas for each.
That said, it’s quite simple to prevent the habit of overlooking: start the conversation off with one question – “How are you feeling after that?”
Stay Positive & Start With Empathy Before Criticism
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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