It’s one thing to list who your target is, but it’s another to list who your target isn’t.
It’s one thing to list why someone should choose your product or service, but it’s another to list why they choose someone else.
It’s one thing to list the worldviews of those you want to impact, but it’s another to list the worldviews of those you don’t.
A coin is only valuable if we look at both sides.
Stay Positive & Paint The Whole Picture
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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