There aren’t too many outliers that are going to stroll through as a potential customer of yours. After all, you’ve narrowed your audience, focused your brand, zeroed in on your tribe to serve.
BUT, outliers will arrive.
And such, it’s worth remembering that it’s a competitive advantage to accommodate them, and it doesn’t cost much.
Have something on hand for the person who brings their dog everywhere, the vegetarian, the person who needs their phone charged, the one that needs a container for to-go.
And each time someone asks for a special accommodation, make it easier for yourself to accomplish it in the future.
I recall the first time someone brought a growler to fill up at the bar, except they didn’t bring the cap to it and we didn’t have caps. I asked if they had five minutes and I literally ran up the street to a homebrew shop, purchased an entire bag of caps (around $11) and wa-lah. A happy outlier of a guest in that moment as well as the few that have since come with their growlers without caps.
Stay Positive & Be Prepared
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