What if a product didn’t just sell; it seduced?
That’s product-led growth in a rhetorical question form. No pushing, prodding or persuading is necessary with PLG. Rather, it’s about improving on a product in a way that makes leaning into it irresistible to customers.
It all starts by treating the product like it’s alive. It adapts after it listens and that in of itself gives users a sense of momentum–like an endless journey toward something meaningful where the journey is the point, not the destination.
Then there’s the matter of the hook. The sampler. No sales pitch is necessary when you can simply offer a taste. That’s what builds organic trust.
If words are the magic dust of humanity than the product itself is the poetry of PLG.
Stay Positive & Delight With Intention
- The PLG Ride Through The Customer’s Eyes - January 22, 2025
- The Next Wave - January 21, 2025
- Breaking Through The Enterprise Noise - January 20, 2025
