The problem is not understanding what being human means.
Being human isn’t acting like every follower’s best buddy. It’s not talking with the latest slang, and it’s not to be entertaining and to laugh at human flaws.
One archery brand comes to mind when I think about a failed effort to be human. They posted an image of a red barn on FB and asked people to tag those they know couldn’t shoot the red side of the barn. Entertaining? Sure. Human? No. Regardless of how many people you could tag.
Another way to explain being human is authenticity. For a brand to be authentic, it is less about being a brand people can care about and more about being a brand that does the caring.
No one wants to be friends with a brand that highlights their shortcomings as a human, especially for entertainment purposes. People care to walk the path to brand loyalty when they feel a brand is beside them, not pointing at them.
Stay Positive & Be Human, Be Authentic, Be Caring
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