If you made a size 16 shoe, you could promote it to 99% of those on the planet.
After all, their foot does in fact fit in the shoe.
No doubt there are some serious consequences and turn offs to that.
Same with any business that tries to create an umbrella product for too many people.
Bernadette Jiwa relates it to a pie: At some point you eat too much and get sick.
Better to find what size is right, not what size fits all; better to make an impact with some than annoy a lot; better to build a tribe than a mass of minions.
Things need to scale, yes, but only to the right size.
And the best part is you get to choose that size.
Stay Positive & Scale With Intention
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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