If we’ve learned anything from Batman it’s that his signal, that bat shaped light in the sky, is as important – if not more – than batman himself.
The light sends a message to everyone who sees it, whether they are a fan of batman or not. In fact, I guarantee that the light prevents more crimes from happening than batman has ever stopped from happening.
In real life of course, our batman’s may not always succeed and over time because something didn’t work the way we wanted to, we choose not to shine the light; to not send the signal.
And that fuels the downward spiral of more trouble, more work, more stress.
In business, we don’t have a single bat signal, we have many. Everything we choose to do, to host, to create sends a signal – regardless of whether it works, satisfies and people talk about the outcome of it.
Speaking from experience, a lot of events I’ve hosted could be considered failures. Few people showed, but that doesn’t mean people didn’t talk about it.
And that right there is the absolute magic of word of mouth: you don’t need to attend/experience/buy something to talk about it.
It helps when you do, of course, but it’s not necessary. “Oh, did you see that Maurice’s bookstore held a wine night last month? How cool is that?” And so word – the signal – spreads.
Take this as a plea to not be disheartened when an outcome doesn’t go the way you had hoped. By all means, try something different next time, but don’t stop trying things.
People need to see your signal again and again and again – and just when you’re finally fed up with trying, they show up to be part of the outcome. And then more show up and more show up and more show up.
Just as it can be a downward spiral if we stop sending the bat signal, it can be an upward spiral if we keep sending lots of them.
Stay Positive & Nananananananana
Photo credit
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