Everyone who leads a tribe that you might one day want to market to has written a book.
You’ll find a book on what it’s like to play competitive Magic The Gathering and what it’s like being a long haul truck driver. You’ll find a book on those who travel solely to see road side attractions and a book on amateur home lawn care.
Books are one of the greatest gateways into a target’s life.
Turns out you don’t need a huge development fund at work to get closer to the target.
A library card will do, and they’re typically free.
Stay Positive & Dog Ear It
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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