The words we use can make or break a brand.
They can carry a relationship and they can tumble a partnership.
They can make you a friend or an enemy.
They can build trust with customers or lose it.
The words we use can ignite emotion or promote apathy.
Most importantly, though, the words we use should not be the words we use. For them to have a meaningful impact, the words need to be the ones our target uses.
It doesn’t start with speaking and seeing what resonates. It starts with listening and reciprocating messages in a way that they know you have heard them.
You can write about how you have made a jar that’s easy-to-open, but saying you have a jar that allows you to keep your independence and only ask for help for more important things is a lot different “easy-to-open.”
Stay Positive & The Right Words Require Insight
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