We live in a world of exponential growth. We know that tomorrow we will be able to build on what we did today. We know that by not touching money in our bank account, that the dividend makes itself larger each month. We know that smiling at someone in the morning can have a positive impact on the 50 other people they interact with throughout the day.
Sadly, there are business owners who ignore the fact we also live in a world of negative exponents.
Consider the gentleman who sells fudge at a small market, but doesn’t let anyone sample the fudge 1. even though all competitors do and 2. regardless of whether or not the customer guarantees him that she will purchase some fudge.
When a situation like this occurs, it’s not just one person who says they’ll never go to that food market again; It’s that person and their friends and their friends of friends and their friends of friends of friends.
Word of mouth travels fast, but at the end of the day complaints and negative word of mouth travel faster.
Sometimes what matters isn’t figuring out how to surprise and delight your customers; It’s figuring out how to prevent the moments that lead to an exponential decline in business.
You can’t please everyone, but you can do your best not to disappoint them.
Stay Positive & Find Your Soft Spots And Fix Them
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