There's No Data Revolution

There’s no data revolution because we’ve been into data since the beginning.

Think about the track meet numbers: who placed, what time they had. Or, if you’re me, how far did I make it on the long jump compared to others.

Everyone likes numbers. But not every number is liked.

The problem isn’t the data or lack thereof; it’s the connection to the data.

Our job is to leverage the data in a way that is attractive to others; resonates with them; tells a story they actually care about.

Anyone can be a data guru if they care about the data enough.

Stay Positive & Getting Them To Care Is On Us

HT to Malcolm Gladwell’s masterclass for the idea of this post

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.

There’s No Data Revolution