There’s no data revolution because we’ve been into data since the beginning.
Think about the track meet numbers: who placed, what time they had. Or, if you’re me, how far did I make it on the long jump compared to others.
Everyone likes numbers. But not every number is liked.
The problem isn’t the data or lack thereof; it’s the connection to the data.
Our job is to leverage the data in a way that is attractive to others; resonates with them; tells a story they actually care about.
Anyone can be a data guru if they care about the data enough.
Stay Positive & Getting Them To Care Is On Us
HT to Malcolm Gladwell’s masterclass for the idea of this post
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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