There’s Something About An Unexpected Gift

Garth Beyer

Gifts on your birthday are good, but not as good as gifts not on your birthday.

Same for any holiday, really.

There’s something about getting an unexpected gift that really sits with a person. Universally, the feeling of being seen and appreciated and connected to someone – and then to have something tangible to remember that feeling by – is in the simplest form, magical.

This isn’t to downplay the intangible gifts of listening and empathy, but it is a reminder that there’s an opportunity in every interaction to make it more valuable with an unexpected gift.

If you’re graced with a marketing budget, it might be worth investing some of it there.

It doesn’t even need cute packaging. “Here. This is for you.” goes a long way.

Stay Positive & There’s Enough Bad Unexpected. Let’s Do What We Can To Make More Of The Good Unexpected

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Garth Beyer
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