The barista didn’t need to make eye contact and smile as she handed over the cortado.
The manufacturer didn’t need to call and apologize about the hassle of an equipment delivery.
The event organizer didn’t need to stop his racing around the event to shake a volunteer’s hand.
They didn’t have to do any of that, but they did.
Think it made a difference?
Stay Positive & Are You Doing What You Don’t Have To?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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