If your website is a headache to journey through, they’ll find another way to get what they want. (Hint: it’s likely with a competitor)
If your parking fee is absurd, they’ll find another more cost-effective way to park.
Two takeaways.
The first is that your job is two-fold: make it as easy for your customer as possible and make it as valuable for them (read: they should feel like they got more than they paid for, be it with their time, money or attention).
The second is that those that are smart enough to find an alternative around you are also the ones that will share that alternative with others.
The last thing you want is word of mouth working against you.
That means you don’t go keeping things status quo when someone finds an alternative (faster and/or cheaper) path.
Stay Positive & Find Ways To Make It Easier + More Valuable, Always
Photo credit
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