Businesses would be better off if they took a page out of the playbook of some of the greatest restaurateurs.
No. Not the McDonalds and Dunkin of the world but the ones who open different, authentic restaurants. Restaurant groups, if you will.
They realized before making the mistake that people don’t want more of the restaurant that is a success, they want more of the restaurateur.
When a restaurant opens up another location, they risk rebellion from their current base because it’s no longer unique, no longer special to them; they no longer feel like insiders because people on the other end of the city get what they get now, too. Not cool.
I’d argue that anything that can be commoditized and replicated to eternity already has. Trying to win that game is a race to the bottom or will drain you before you achieve it. Restaurants or another type of business.
When you’re ready to expand (and kudos to you for leaning in to do it, no small feat!), consider what expansion really means: more of the same thing? or more of you?
Maybe, just maybe, even a better version of you, too?
Stay Positive & Eyes On The Unique Prize
Photo credit
- Look Twice - October 16, 2024
- Focus On The List - October 15, 2024
- A Simple Thank You - October 14, 2024
