The people looking around the brewery aren’t really evaluating the dirty glassware sitting on the table or the lack of garbage cans nearby. They’re in search of feelings.
The feeling the beertenders give off as they’re working, as they’re taking the garbage out, as they’re grabbing the dirty glassware.
Consciously and subconsciously, the guests are feeding off the energy of those who are working there, whether they’re in the midst of serving and interacting with a guest or not.
This, of course, is true for every kind of business. Guests, customers, readers, subscribers are searching for feelings to feed from at all times.
Which begs the question of whether or not your team is aware and trained to live, breathe and exude the feelings of your brand at all times – not just when they are face to face with a customer.
Stay Positive & Make Sure Your Team Is Always On
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