Those not opening your email. Those scrolling past your blog post. Those reporting your ad so they don’t see it any more.
They’re all ignoring you.
You can scheme other ways to get their attention and maybe (a big maybe) win them over.
Ya know.
Or you can focus more on those not ignoring you.
Here’s the truth about target marketing: it’s more efficient to get a loyalist to tell a friend than it is to convert someone who ignores you.
Stay Positive & Where Is YOUR Attention?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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