Bigger isn’t always better.
Three is still a party.
Imagine the results of a retailer holding 20 unique events in which a few people showed for each. Niche. Personalized.
Imagine the intimacy and connection a brewery can make when they launch a tasting panel before sending beers to the general public.
Small groups allow for purposeful interaction, tailored experiences, and are more conducive to the sharing of personal experiences.
By all means, continue having the big events, mass advertisements, large launches, but make room for the meaningful parties, too.
There’s a time for 300 and there’s a time for 3.
Stay Positive & When’s Your Next Party?
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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