Organization. If you’re reading this and your desk isn’t organized, PR may not be for you.
Writing. If you haven’t written a press release, an essay, a research paper, a news article, a blog, a magazine article, a mobile article, an email, a text message, a script, a dialogue, a monologue, a poem, and any other writing products, then PR may not be for you.
You must know how to write in various forms for various audiences using various mediums.
Selling. Everything is sales. Particular to PR, you are selling your story. You better get used to it. Learn sales.
Stay Positive & More Qualities To Come, I’m Sure
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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