Five years ago I was at the average marketer status. It was insanely easy to sell to me. It didn’t require much insight, care or passion to get me to give my email address, to subscribe, to purchase something that was “proven to make my life easier.”
A lot of brands and businesses, I think, are still trying to market to average people like I was.
There was a time that the masses were average so it was easy to turn profit. Now not so much. Something’s changed.
The issue facing big brands set in their ways is that the time spent at average (for an average person) is shorter than it has ever been. Fewer and fewer people are staying average.
People (you?) are seeing the benefit of pursuing their passion, of being a part of something for the long-run, of caring about being cared about (and by extension, how they’re marketed to).
The scared brands and businesses are spending their time and money marketing to people that they better stay average so they don’t have to change their way of marketing.
The rest, the leaders, the ultimately successful are finding a way to market to above-average people in ways that are unique to them.
Stay Positive & Built A Tribe, Not A Customer List
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