Being understood isn’t (shouldn’t) be the point.
The point is carrying on consistently and creating value for those you seek to serve.
The others (those who don’t understand) don’t need convincing.
Your time is better invested in those who get it than those who don’t.
Stay Positive & Serve The Some, Not The All
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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