One beer geek enters a brewery’s taproom, enjoys a brew and then asks the bartender if they have any stickers.
“Definitely. One second…Here are a few! We appreciate you wanting to represent, what’s your name?”
The conversation continued and that beer geek’s brand loyalty solidified.
Let’s look at another instance of a bed and breakfast that places a sticker on your bed instead of sweet piece of chocolate. They also place a sticker at every chair in the morning so you have to remove it before you sit. Knowing how hot it is out, they give you a hand fan made from a crafter down the street, and, lucky you, they placed one of their stickers on it. The laptop you ask to borrow for the afternoon has a sticker on it, too. Lastly, the care package they send you off with has a dozen branded stickers in it for you to take home.
Best of all? The B&B owners never mention the stickers.
The best brand advocates you can attract are the ones who want to be, not the ones you trick into becoming.
Stay Positive & Stop With The Stickers, Start With The Experience
Photo credit
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