When a solution has too much science behind it, it’s sure to cause more problems than it solves.
In the world of marketing and sales, science can help with automation and pricing, but it can also hurt loyalty and personality.
Sure, start with science and get it close to optimal – but leave room for art.
Just because science says this is what the price should be doesn’t mean it fits the story people are telling themselves about the price they’ll pay – that requires listening, relationships and showcasing value, or, you know, art.
Stay Positive & Steady Hands
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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